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Remember When Froogle Was Free?
Google Shopping, once called Froogle, then Google Base, then Google Products, will soon no longer be a free service for online merchants with a list of products and a dream. On May 31, Google announced...
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3 Ways to Start Advertising on Facebook
It may be time to start a Facebook advertising campaign. If you watched The Social Network, you may remember that a critical bone of contention among the founders was when to add advertising...
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Improve Your Conversion Rate – 7 Best Tips of 2012
As the year is coming to a close we wanted to share with you our most popular blog posts of the year on improving your conversion rate. These top posts of 2012 look at how to best use email, PPC, and...
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PPC: To Bid or Not to Bid
PPC, or Pay-Per-Click, is aptly named: you pay every time someone clicks your ad on Google or on partner sites. In the old days of PPC, paying for clicks was built on a “testosterone-based” auction...
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Remarketing: A Powerful E-Marketing Tool You Need To Try
Imagine an e-marketing tool that enables your ads to follow your customers or prospects around the Web, ensuring that your company’s products and services stay “top of mind.” Then imagine that this...
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Direct Mail Can Complement Your Digital Strategy — with Postcards!
Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social media...
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